This collaborative process analyzes the evolution and makeup of your current positioning and provides direction, clarity, purpose and differentiation to leverage the essence of your brand.

Phase I
		Assess your employees, competitors and customers
		Compare audit results with local trends
Phase II
		Examine inherent strengths/assets of your organization
		Identify weaknesses/unmet demand in the marketplace
Phase III
		Identify alternative scenarios and recommended strategies
		Refine current positioning to clearly convey the essence, character and purpose of your brand