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Consumer Research for Homebuilders and Developers.

Consumer research provides insight into who's buying and why. By identifying unmet market needs or oversupplied aspects of the market, clients can quickly adjust their positioning to take advantage of a changing marketplace. Rymer Strategies offers a full range of research services that provide a rich source of marketing information to guide your strategic planning.


Focus Groups for Homebuilders and Developers

Rymer Strategies uses focus groups to give you a deeper understanding of why consumers view your community as they do.

Our expertise optimizes the entire process:

  • Facilitating both blind and disclosed groups
  • Finesse and sensitivity to uncover hidden biases and perceptions
  • Facilitator with extensive real estate knowledge
  • Extreme care to recruit participants who fit your targeted profile