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Articles by John Rymer

Concierge Service Boosts Atlanta Builder's Sales

Builder Magazine
Builder Magazine: Concierge Service Boosts Atlanta Builder's Sales

Potential home buyers who visit Peachtree Communities’ Web site are greeted by a balloon that reads, “Questions? Click here to chat with us.” Once they click, the two concierges who staff the Atlanta-based builder’s online chat function have 12 seconds to respond. Any more than that, and they risk losing the sale.

“It’s the quick and the dead,” says John Rymer, president of Rymer Strategies, whose Tampa, Fla., sales and marketing firm conducted the consumer research that led Peachtree to change its chat. “Either you get to them quickly or you’re not ever going to get a response from them.”

 

Read the full article atBuilderOnline.com

 

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10 Traits of A New Home Sales Superstar

Professional Builder Magazine
Professional Builder Magazine: 10 Traits of A New Home Sales Superstar by John Rymer


(PDF: 1.9MB)

 

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Fundamentals Trending Toward Housing Uptick

Tampa Bay Business Journal
(PDF: 56k)Tampa Bay Business Journal: Fundamentals Trending Toward Housing Uptick by John Rymer

 

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Revitalize Your Sales

Professional Builder Magazine
(PDF: 3.0 MB)Professional Builder Magazine: Revitalize Your Sales by John Rymer

 

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10 Tips for a Better Web Site Redesign

Professional Builder Magazine
(PDF: 1.2 MB)Professional Builder Magazine: 10 Tips for a Better Web Site Redesign by John Rymer

 

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Upside-Down Marketing

Giants
(PDF: 3.4 MB)Professional Builder Magazine: Upside-Down Marketing by John Rymer

 

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TND Retail Analysis

Builder Magazine
(PDF: 468k)Professional Builder Magazine: TND Retail Analysis by John Rymer

 

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Full Participation Selling

Sales & Marketing Ideas Magazine
(PDF: 352k)Sales & Marketing Ideas Magazine: Full Participation Selling by John Rymer

 

Upcoming Events

ULI 2014 Trends in Real Estate Conference

January 30, 2014 | St. Petersburg, FL
Thursday, January 30 | 4:00 - 5:00 pm
Moderator: Housing in the New Market   

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NAHB International Builder's Show

February 4-6, 2014 | Las Vegas
Thursday, February 6 | 10:00 - 11:00 am
Moderator: Only the Best! How to Recruit & Retain a Superstar Sales Team

 

In the News

Market Starter: John Rymer

Gulf Coast Business Review
Gulf Coast Business Review: John Rymer revives the largest foreclosure on the Gulf Coast.

 

John Rymer revives the largest foreclosure on the Gulf Coast.