In this day and age, there's more to redesigning a Web site than adding pretty pictures. If your Web site is easy to navigate, has current, up-to-date information and you get multiple e-mail leads each day, you might feel good about it. But if you think you are ready to take a breather, think again. Forward-thinking builders are already introducing the next generation of Web sites. How do you measure up?...
Do you have an established standard for your sales presentations? Not a fixed minimum score on a shopping evaluation, or an acceptable grade on a role play, but one you require of every sales associate every day. Read on to find out why you should....
"Will this home turn out to be a smart purchase when I get ready to resell?" It's a major concern for virtually every home buyer, and the question looms especially large in traditional neighborhood design (TND) communities. The concept is so new to most consumers that they wonder whether it's merely a fad that will have passed when they're ready to sell, devaluing the premium they pay in TND neighborhoods today....
For most home builders, marketing meetings begin with an ad agency presenting new concepts for newspaper ads, magazine ads, or maybe an outdoor billboard campaign. Chances are most of the meeting is spent discussing various headlines, which photos to use, copy points and the size of the location map. There may even be time to review recent sales traffic from ads and make a comparison to last month's and/or last year's results. If this sounds familiar, it's time to re-prioritize your marketing attention and turn your marketing program "upside down."...